Super Potent Weed Spurs Distrust

Michigan marijuana customers can’t always trust everything they read, especially when it comes to the THC content on their labels.

Formal complaints filed by the Michigan Cannabis Regulatory Agency (CRA) in May against Viridis Laboratories, one of the state’s largest marijuana safety testing businesses, raise questions about the THC potency figures the lab reports, and that ultimately end up on retail packaging labels. Information in those same complaints indicate the CRA isn’t empowered or isn’t willing to quickly address the problem.

THC potency drives sales more than any other characteristic of marijuana, industry insiders say. The higher the potency, the higher the price, in most cases. With Marijuana prices plummeting 41% over the last year, according to statements CRA Director Andrew Brisbo made during the agency’s quarterly meeting Thursday, June 16, how much customers will pay is more important than ever.

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