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Nom Nom…….

California is taking 30 Million in cannabis cash for research on consumer preferences and stuff. Here’s a preference – Stop wasting other people’s money – Invoice is in the mail.

For the latest $30 million round of the grant program funded by marijuana tax revenue, the Department of Cannabis Control DCC has announced its focus on proposals in key research areas such as innovative educational strategies for enhancing public health and safety, increasing crop yields, examining state and local marijuana policies, understanding consumer preferences, promoting environmental sustainability, and other related subjects.

“At a time when the federal government is pulling back funding for cannabis-related research, California is stepping up,” DCC Director Nicole Elliott said in a press release on Thursday.

“DCC is proud to partner with California’s world-class public universities to generate the data and insights necessary to inform thoughtful policy, protect public health, and guide the evolution of this industry responsibly. These impacts don’t stop at our borders – what the Department learns here will shape important conversations and policies across the nation.”

For this round of funding opportunities, DCC is prioritizing topics that build on existing research and leverage insights nationwide, fostering a more connected and wholistic understanding of cannabis.

Priority research areas include:

Educational approaches to improve public health and safety
Analysis of cannabis crop yields
Examinations of state and local policies
Consumer preferences and behavior
Impacts on the human body and mental health
Environmental sustainability
Comparative analyses of enforcement strategies

A complete list of priority topics can be found on the DCC website.

All research findings will be made available to the public, at no cost, to support broad access to science-backed research while contributing to the national understanding of cannabis.
This $30 million grant program is funded by cannabis tax revenues established under Proposition 64 (2016), which legalized adult-use cannabis, decriminalized personal possession, and began addressing the harms caused by cannabis prohibition. The new funding builds on $50 million in research grants previously awarded to California academic institutions in 2020 and 2023.

Learn more about previously funded projects.