Munchie Mayhem

Better Made potato chips is embroiled in a legal battle with over a dozen Michigan cannabis businesses. The reason? Trademark infringement. A cannabis brand named “Better Smoke” is using a logo allegedly too similar to Better Made’s iconic design.

Why is Better Made Suing?

Better Made argues that the resemblance between the logos is likely to confuse consumers. They worry that people might mistakenly believe the cannabis products are affiliated with the snack company, potentially damaging their brand reputation. Their lawsuit claims the cannabis company’s actions dilute the distinctiveness of the Better Made brand, a key concept in trademark law.

Protecting Brand Identity

Better Made has a long and storied history in Michigan, dating back to 1930. The company emphasizes the potential harm to their carefully cultivated brand image if consumers associate them with cannabis products. Their lawsuit seeks to prevent the cannabis companies from using the allegedly infringing logo and potentially recoup monetary damages.

Uncertain Outcome

The legal outcome remains to be seen. Trademark law can be complex, and the cannabis industry’s recent growth in Michigan adds another layer of intrigue. This case will be watched closely by both the food and cannabis industries, with potential implications for brand protection in the emerging cannabis market.

Summary

Better Made potato chips is suing Michigan cannabis companies over trademark infringement.
The cannabis brand “Better Smoke” is accused of using a logo too similar to Better Made’s.
Better Made fears consumer confusion and damage to their brand reputation.
The lawsuit seeks to stop the cannabis companies from using the logo and potentially award damages to Better Made.
This case has implications for brand protection in the growing cannabis industry.